I-Xiaomi isiphinde yaba umholi wemakethe yezinto ezigqokwayo emhlabeni wonke ngemuva kokuma kancane iminyaka emithathu. Ngokusho kweCanalys (ingxenye ye-Omdia), umkhiqizo ukhombise ukukhula kwerekhodi ekuthunyelweni engxenyeni yokuqala ka-2025.
Kusukela ngoJanuwari kuze kube uMashi ka-2025, i-Xiaomi yathumela izinto ezigqokwayo eziyizigidi ezingu-8.7, okungama-44% ngaphezu kwangesikhathi esifanayo ngonyaka odlule. Umnikelo oyinhloko wenziwa amamodeli e-Smart Band ne-Watch 2 abuyekeziwe, kanye nomugqa wesabelomali we-Redmi Band. Lokhu kuvumele inkampani ukuthi idlule i-Apple (izigidi ezingu-7.6) kanye ne-Huawei (izigidi ezingu-7.1).
Abahlaziyi babalula impumelelo ye-Xiaomi ezintweni ezimbalwa. Umkhiqizo ubuthembele ezintengo ezingabizi kakhulu kanye nokuhlanganiswa okuthuthukisiwe kwamadivayisi nge-HyperOS OS yokuphathelene. Imikhiqizo idayiswa kahle ikakhulukazi emazweni asathuthuka, lapho abathengi bazisa khona amanani nekhwalithi.
Imakethe yezinto ezigqokwayo emhlabeni wonke ikhule ngo-13% yaya kumayunithi ayizigidi ezingama-46.6. Ngaphezu kwe-Xiaomi, i-Samsung (+74%) ne-Huawei (+36%) ibonise inqubekelaphambili ebalulekile. U-Apple ukhuphule ukuthunyelwa ngo-5% kuphela, okuchazwa ochwepheshe ngokulindela kwabasebenzisi isibuyekezo emugqeni weminyaka eyi-10 ye-Apple Watch.
“I-Xiaomi ibuyekeze uchungechunge lwayo lwe-Mi Band ne-Redmi Watch, ibuyekeza umklamo namandla okucubungula idatha athuthukile, inikela ngezici eziphelele ezigabeni zamanani aphansi futhi ithuthukise isiphakamiso sayo senani,” kuphawula umhlaziyi we-Canalys u-Jack Leathem.
Inkampani inake ngokukhethekile i-ecosystem. Amasongo amasha namawashi ahlanganiswe ngokuqinile nama-smartphones namanye amadivayisi we-Xiaomi nge-HyperOS. Lokhu kuhambisana nesu le-“Human x Car x Home”, inkampani elithuthukisa ngokuzimisela.
AbakwaSamsung bazuze ukukhula ngenxa yokwanda kwezimakethe ezisafufusa, kanye ne-Huawei - ngenxa yokukhuthazwa komhlaba wonke kohlelo lokusebenza lweHuawei Health. I-Garmin igcine izikhundla zayo ze-niche, yandisa ukuthunyelwa ngo-10% kuya kumadivayisi ayizigidi ezingu-1.8.
Ochwepheshe bayaqaphela ukuthi imakethe isuka emqhudelwaneni wehadiwe iye emqhudelwaneni we-ecosystem. Abakhiqizi bagxile ezinsizakalweni nasekubhaliseni ukuze banxephezele ukwehla kwamamajini ezingxenyekazi zekhompuyutha. I-Xiaomi isebenzisa i-HyperOS, i-Huawei ithuthukisa i-ecosystem yezempilo, kanti u-Garmin wethule isevisi ye-Connect+.
Ngokocwaningo, nini ukukhetha izinto ezigqokekayo, abathengi banaka kakhulu inani, impilo yebhethri, nemisebenzi yokulandelela impilo. Lawa amapharamitha i-Xiaomi akwazile ukuwabhala kahle kumamodeli ayo amasha.
